I hadn’t realised I was superstitious before, but I’m pretty damned keen not to put a jinx on myself when I say 2016 is looking good. I think my biggest boost is that in January I earned a profit that was at a level I used to see in the “good old days”. Not the upper end, but right there in a zone where even with my often high expectations I’d have been pretty satisfied with. At the risk of incurring some kind of karmic wrath from the universe I’m just going to have a very muted celebration in a cautious style of my own choosing right here. Ready?
Au Revoir SEO
I’m enjoying my decision to let go of my organic sites, they were a major block both in term of resources, and in generation of excessive navel contemplation. By dedicating myself to an area where I am confident and competent (I hope!) I’ve really seen concrete improvements. I have always been guilty of trying to do too much and not wanting to admit it.
My strength at the moment is lying in working on stuff nobody else can be bothered about (like PPC on Bing for example). I’m feeling that there’s a lot of possibilities there, so long as I’m careful with their broad match keywords. Jeezo “Completely Arsing Random Match” is what they should call it. I found one of my ads last night ranking for a variation of a single word I had in the ad – not anywhere in my keyword list. It was vaguely related in terms of genre but that was it. Some ninja level negative matching will follow very soon!
But anyhow, I digress…
It’s All About The Numbers Baby
The graph below shows that I’ve made 45% more January 2016 than I did in 2015. I’m pretty happy with that. It would be great if it was repeated throughout the year. Regardless of fantasy turnover however, it’s a solid result from my sporadic and often tortured efforts in 2015.
More pleasing is the increase I’ve put on my income which does not include that one large merchant that worries me so much. That’s gone up by 328% – OK you got me, it’s a meaningless stat because for all you know I was earning 50p, but I’m writing it down anyway for my own personal entertainment.
With a little more work on building further revenue streams I might actually be able to risk buying another house! Well, eventually. There’s a lot to be said for embarking on only one major project at a time, and with our specialised home office requirements we are *bound* to end up with another fixer upper.
Fingers Crossed 2016
So it’s all looking quite positive, I never really thought I’d see earnings at this level so soon. However, as most people know a single month is just that. I’ll congratulate myself after a solid 12 month stint. I still need to add an awful lot of revenue streams before I crack out the champagne and buy a mansion 😉