‘Twas the night before Christmas when all through the land
Not an affiliate was stirring, not even their mouse.
The campaigns were finished, managed with care,
In hopes Affiliate Santa would put money there.

Merchants and Networks were all snug in their beds
While visions of Valentines danced in their heads.
And Affiliates in Jim Jams with giant nightcap
Had just settled their brains for a promotional nap.

When out on the lawn there arose such a clatter
Sleepy affiliates rose to see what was the matter.
Off to their PC’s they flew in a flash.
Tore open windows, threw up Firefox.

The Boxing Day Sales lay glistening like new fallen snow
Reminding affiliates back to work they must go.
The discounts to their wondering eyes did appear
Delivered by minature sleigh and eight reindeer.

And who was the driver, so lively and quick?
They knew in a moment it must be St Nick.
Affiliate Santa, he was back again
After such a short break, they all screamed in pain!

“No Way!” they yelled, with voices loud and clear
“We’ve just slogged our guts out for most of the year!”
Dash away affiliate santa, there’ll be no work today
For Christmas is the day we all rest and play.

And then in a twinkling they heard on the roof
Affiliate Santa taking to the hoof.
They drew in their heads, shut Windows down
Settled in for a break in their dressing gowns.

As Santa sprang to his sleigh, to affiliates he gave a whistle
And off he flew leaving us about workload to grizzle
But I heard him exclaim, ‘ere he drove out of sight,
“Happy Christmas to all, and to all a good-night!”

I hope you all have a wonderful break, and indulge in some well deserved festive cheer for at least a day or two!!!!

Kirsty xxxxx

You’ve found the perfect free theme for your latest Wordpress blogging project… But wait!  Its got loads of spammy links in the footer, and they seem to be encrypted by some devious technical genius - what should you do?  Don’t delete that theme too soon… there is an easy solution.

As many of you will know, keeping those links in the footer of a WP blog can cause unpleasant issues, such as draining your hard-won link juice away from your site.

I was surprised to discover today that removing the carefully encrypted footer links is the work of about 2 minutes.  I’ll defer to the greater knowlege of the guys at the “Get Netted” blog, who created a brill tutorial with screenshots and easy to understand instructions.

Thanks to them, my brand new Solar powered products blog is looking just fab.  Cheers guys!

I know you all think that this post is going to be about Figleaves, but it’s not.  Despite the fact they do seem to have appointed Hannibal Lecter - the affiliate programme serial killer to look after their CPA marketing endeavours, that’s not actually the scariest thing that has happened to me this week.

Yes, hard as it may be to believe something has in fact shaken me more than the wholesale destruction of one of my best performing revenue streams.

Well, I can tell y’all are on the edge of your seats here… so I shall proceed with my sorry tale.

I was sitting working away at my general affiliate endeavours the other day.  Humming a happy little tune, and enjoying the view from my office window….

Now, although you can’t see it in this picture the office window overlooks my front door.  This is dead sneaky as it enables me to surprise parcel delivery men before they have the chance to pop the “Sorry You Were Out” slip underneath my door.  They really, really hate it

As I was sat industriously working away… a movement caught my eye.

They say that humans have a built in survival instinct, and I reckon it’s true… because what I was seeing out of the corner of my eye was this gorgeous wee chappie (or chappess in this case) dangling at face height right outside our front door.

*Caution - Those Of A Nervous Disposition Should Faint Now* - It’ll save you a bit of time later.

“WOOOAARRGGGHHH!!!!!!!!!!!!!!!”

I remarked.

“Oh, for feck sake.  Not this again.”

Said Duncan.

“LOOKIT”

I said.

“WOOOAARRGGGHHH!!!!!!!!!!!!!!!”

Said Duncan.

“See, I told you so.”

I quipped, playing the smug wife card for all it was worth.

For those readers not recognising this beauty, it is a Redback Spider and from the same family as the Black Widow.  A wee bite from one of these beauties can see you rushing in a hospital-ward direction if they manage to envenomate you properly.

As card playing was working well for me, I then played the “Well, I’m not effing well dealing with it, that’s your department” card and left Duncan to venture out in a front doorward direction whilst I shouted instructions from behind the mesh screens that cover all of our house windows.

After we’d quickly looked up the “Redbacks and their Wily Ways” site we realised getting rid of them from a safe distance isn’t all that easy.  Most insecticides will not work because the unsporting buggers can hold their breath for several hours.  The only sure way to dispatch them is to knock them down, and then squish them.

And That’s Where The Horror Part Of The Story Lies…

In trying to knock it down, my Duncan discovered that Redbacks can move very, very quickly.  In short, it vanished like a little bit of arachnid poop off a teeny, tiny spider sized stick.

So now we know we have a deadly spider living with us…. BUT WE DON’T KNOW WHERE IT IS.

WOOOAARRGGGHHH!!

As always in affiliate marketing, its amazing how much difference a month can make.  Just a hop, skip, and jump of the calendar ago Duncan and I were just back from honeymoon and I was starting to worry that Christmas trade might never arrive. I was longing for all those UK shoppers to lose their sense of reason and melt those credit cards like always.

Realising I had a lot to do if I was going to fully capitalise on the Christmas affiliate joy  when / if it arrived in these credit crunchy, gloomy times I promptly started working furiously.  And that’s what I’ve been doing ever since.   I’ve been pulling 12 to 14 hour days since we got home.

I’m pleased to report that I clearly knew what I should do (which I doubted at times after 3 months off) because I’m having my best December ever.

“Woo  hoo!!!!!!”

Should be how I’m feeling, but like Joe Connor (who can’t “Barsed” with Christmas) and Lee McCoy (who’d really like to get some sleep) my satisfaction at another good year is tempered with a state of total knackerhood.  My own personal condition is also compounded with a distinctive lack of any festive spirit of my own whatsoever.

I have to say this is the first time I’ve ever felt like this.  In previous years, the endorphin rush of all that fabulous money arriving in my affiliate account has had me rocking around the office like a manic Noddy Holder shouting out “iiiitttsss Chhrriiiiissstttmmaaaaaaaasss!!” at random.

However, this year I imagine I’m joining a few other affiliates in wandering around uttering the odd “Bah Humbug!!”. Perhaps its been the stresses and strains of the uncertain sales climate.

I was at our local mall earlier today and Duncan tells me it was hell going to the festive shops with old Scrooge McCubbin here who was in a right old foul mood as soon as she caught sight of all the Christmas shoppers and tinsel.

I have no alternative but to diagnose myself with the dreaded “Affiliate Scrooge Syndrome” which is a little known psychologial disorder which eminates from over-preoccupation with other people’s Christmas shopping.

The Symptoms

• Total lack of desire to do any kind of Christmas shopping.  Duncan doesn’t know, but he’s getting a gift token for the petrol station this year.
• I’ve sent no Christmas cards whatsoever.  And I’m not gonna.  So there!
• I’ve started grinding my teeth in time to Christmas music.
• There’s a venomous spider in our Christmas tree and I’ve decided to leave it there because it is pleasingly ironic.

The Treatment

• I’ve been wondering if my lack of festive spirit is related to being in a tropical climate when I should be huddled indoors enjoying 3 hours of proper daylight every day.  So….
• Tonight I’m shutting all the doors and windows and setting my aircon to “Polar Winter”.
• I’m then going to build a cheery log fire.  Marshmallows will be roasted and flanelette jim jams will be worn.
• A double dose of Terry Pratchetts Hogfather Movie will be applied at top volume - Stat!
• I will operate the animatronic rudolph plushy toy my friends 3 year old gave me for Christmas and revel in its rendition of “Winter Wonderland”.  I will further marvel at the beautiful flashing lights atop each one of his cute little horns.

Merry Christmas to affiliates one and all! See, I’m trying

I had another good ask Kirsty question from Karl the other day.  Basically, he’s spent a bit of time putting together a decent content site.  Although it gets a reasonable stream of traffic, nobody’s buying and he wants to know what the problem might be!  Karl very kindly let me see his site statistics, so I’ll be referring to those as I go without giving too much away.

Hey Kirsty,

I’m wondering if I could have some advice, I started a mp3 player comparison website about a month or 2 ago now and I seem to be getting hits (around 40 visitors per day) and people are actually clicking my affiliate links but never seem to be buying anything. I have no idea why L, my site is http://www.top10mp3players.org.uk Can you see anything that is wrong with it? Or is there something is that so obvious that I’m just missing it?

Kind Regards

Karl.

Hey Karl,

Well, you’ve clearly gone to a fair amount of trouble to create your MP3 player site and have put in a fair bit of time with your content.  This has been rewarded with a reasonable bit of traffic.  However, I can immediately see some issues with your site.  I’ll try to break down the reasons into logical action areas.

The Subject Matter is Very Broad

Although you have gone for a niche, you have picked a very broad one.  You have also tried to cover that niche with a two page offering.  One for the MP3 players and one for discount codes and offers.  As a consequence the traffic you are getting to the site is quite general in nature.  In my own affiliate endeavours what I am aiming to do is get hold of a customer and get a cookie onto their machine when they’re about to buy something.  This gives me the best chance of getting the eventual commission and not having my cookie overwritten by another affiliate.

When people buy online, they participate in a research cycle.  In the case of this type of product they’ll begin with general terms such as “best mp3 players”, “yellow mp3 players” “cheap mp3 players” etc.  Then as their research progresses and they have decided what they want, they’ll be searcing for things like “blue ipod nano 8gb” and visiting online stores to look for competitive prices.  If you try to target and capture traffic like this at the end of the buying cycle, you will see your conversion rates increase.

I think the reason you’re not getting sales is down to you having buyers coming onto your site at the start of their purchasing process.  They are still thinking about what they want to get!

Points of Action

• Have a sit down and put yourself in the position of the buyer. Brainstorm some keywords. Think about how you’d behave online when you’re ready to make that purchase.  What type of search terms would you be Googling upon to find the MP3 player for you?  I’d suggest creating a list of search terms around each of the ten products you are featuring, checking which have good search volumes, then creating a highly targeted page for each of them with oodles of keyword-rich content.  This type of landing page will be far more effective than the “catch all” solution you are currently using.  I can see you have tried to create some nice terms with your “white MP3 player” targeting, but I think that is still quite broad. Don’t get me wrong it is worth doing, but I think if you combine it with some more targeted search terms things could improve for you.
• The other thing you can do is create good resources around really targeted search strings. A lot of traffic you get was about MP3 players that are suitable for a certain purpose.  Build a page that explores the key features that would appeal to those searchers.  You could even take it a step further and do some term research around very targeted search terms like “mp3 player 8GB with large screen” etc.

Your Site Navigation is Quite Confusing

Although your content is quite good, I found your site navigation quite confusing.  Your use of named anchors had me shooting all over the place when I really wanted to find out more features of the MP3 players you were featuring.

I’d say that this is reducing the number of people who are actually ending up clicking through to a merchant page.  A bit of a shame when you go to all that trouble to get them to the site in the first place.

Points Of Action

• Get rid of those named anchors!
• Create a more “traditional” site navigation that is clearly accessible and visible.
• When you create additional pages, make sure people can get back to the home page easily from any page of the site.
• Make sure you have decent calls to action on your page.  Big, bold links or buttons with statements like “Get latest prices” or “Shop Now” in prominent positions will improve the amount of traffic you get through to the merchant.  If you need any inspiration, just take a trawl through the search results and see what other sites are doing to get traffic flowing to key sales areas of their sites.
• If you decide to add more pages, make sure the home page gives an idea of the content of each of them.  Use your space to convince people its worth digging more deeply into your site.

I Think Your Optimisation May Be A Little Heavy

Speaking from painful personal experience , I think your pages are a little over optimised at the moment.  You have loads of link text etc with keyword repetitions that look forced.  Now, often when I say this people respond with “But I can see site X, Y, or Z doing it”.  My response is “Well, they might be getting away with it, but that might not stop Google slapping a massive penalty on you”.  I have a site I well-meaning over-optimised that was slapped in July.  It only started to recover from the Google penalty 3 days ago.  You have been warned!

Points Of Action

• Review your copy.  Read it out loud. If it sounds repetitive consider cutting down on the mentions of your key search terms!

I reckon that’s probably enough to be getting along with.  You’re on the right track with this project, I just think it needs a wee tweak here and there, and you’ll be set.

Good Luck

In yet another “never a dull moment at Google” development, they’ve decided that they will allow advertisers to promote hard alcohol in the US with plans to roll out to other countries in the coming weeks.  A few weeks ago they loosened the rules on beer also.  Of course, this has absolutely nothing to do with their ad revenues being down during these tough times. Not at all.  In fact, when Barry Schwartz of Search Engine Land asked Google what was behind the decision he was told its as a result of “advertiser feedback”.

Well, that’s alright then isn’t it? I’m quite relieved really I was just picturing Larry and Sergy down to their last billion, and the staff canteen at Google HQ running out of Fillet Mingnon.  Oh, the humanity!

One Proviso Though…

The new rules don’t allow for the direct promotion of hard alcohol. i.e. “Buy One Get Three Free on Vomitikov Vodka”.  Rather the relaxation allows you to highlight features of the alcohol.  So therefore you can only use Google ads to promote the “branding of alcohol”.

I Don’t Understand The Reasoning

Perhaps I am foolish and uninformed, but I can’t see the point of the half measure (boom boom).  If its the generation of alcoholics that they’re concerned about, alcohol branding will create them just as readily as letting them find a site which will actually sell them a drop of the hard stuff.   And why is beer now considered so much less of a damaging substance than spirits?  They should visit any UK high street at 3am to see exactly how wholesome beer is!!

And Finally…

Its NOT OK to sell spirits, but  It IS OK to sell naughty adult DVDs, access to porongraphic content and all sorts of other exotic goodies.

Which is actually the naughtier of the two?  I reckon that’s how you can tell its a company run by loads of men.

“Alcohol?  Ooohh, no.  We can’t have that.  People might get addicted to it.”

“Porn?  Totally harmless.  Chuck the ads up!!”

So have you been wondering where all the hot affiliate revenue action is this Christmas? Can’t work out where all them smug people on affiliate forums are getting thousands of sales a day from?

Fear Not There Is Still Time…

If your affiliate Mojo has been eluding you this year, or if you’re casting about for yet more amazing revenue opportunities the Christmas Affiliate Sleigh is still very much delivering the goodies to hard working affiliates all over the world.

For reasons I’m unclear about (I’m not a retail analyist, just a humble affiliate doing my best.) Mondays are always very strong during the Christmas season.  In the states last Monday retail analysts reported a 15% jump in online retail spending.  This made it the 2nd biggest online spending day ever behind the $881 million spent on December 10, 2007.  With another big shopping spree being forecast for Monday 8th December as shoppers go online to seek out Christmas discounts offered to keep the spending momentum going… you have the entire weekend to get ready for the onslaught.

There are also another 2 glorious Mondays before those last order dates kick in before the big man in the red suit arrives, and several hundred knackered affiliates finally get some sleep.

Arrgghhhh!!!!!!  But What Should I Promote?

Well, actually lots of retailers give you whopping great clues about the things that people are seeking out online this year.

Stateside, PriceGrabber.com published its top ten most searched for products on “Black Friday”: -

1. Nintendo Wii Console
2. Ugg Australia ‘Classic Short’ Boot
3. Sony BDP-S350 1080p Blu-Ray Disc Player
4. Samsung LN52A650 52″ LCD TV
5. Nintendo Wii Fit
6. Panasonic TH-42PX80U 42″ Plasma TV
7. Sennheiser HD 555 Headphones
8. Canon EOS Rebel XSi Black SLR Digital Camera Kit
9. Acer Aspire One AOA110-1295 Notebook
10. Canon PowerShot A590 IS Black Digital Camera

In the UK, Hitwise published data at the start of November highlighting which gadgets were going to be hot this year based on share of UK searches sending traffic to their Hot Consumer Electronics Custom category and Deloitte have a very informative Christmas retail survey (Page 17 tells you what people want in their stockings this festive season).

The Best Resource I’ve Found Was…

Good old Amazon.co.uk!  I only just realised recently that they collate the data on people’s wish lists and make it available in an attempt to assist with people’s online Christmas shopping efforts.  

This handy dandy little tool told me that…

People are really, really digging Dawn French’s Autobiography “Dear Fatty”.  It’s the second most wished for book behind JK Rowling’s Tales of the Beedle and The Bard.  Next up is Barak Obama’s tome, which should net him a nice little nestegg to set him up post-presidency.

Hot in Toys This Season is…

The silverlit PicooZ Helicopter!

Bop it Extreme 2

and the Radica 20Q Version 2

Even More Interestingly…

Lots of people are already getting organised and thinking about keeping their computer secure for the whole of next year. Norton Antivirus is the 3rd most wished for software item on their hotlist.

So what are you waiting for affiliates?  Get those revenues maximised and start planning next years mini sites and niche offerings.

Top Of My Christmas Wishlist?

Don’t laugh… but I recently watched it on a flight between Singapore and Brisbane and couldn’t get any sleep afterwards because I got all over-excited.  It was all I could do not to stand on my seat singing and clapping.  Of course, I do have a little bit of a thing for ABBA…

Have outfit will travel.  Who’s having an Abba themed Chrimbo night.  Anyone?  Please? Hello?!

Ho ho ho!!  Merry Christmas!!

Christmas Greetings fellow affiliates and affiliate fans.  I remembered about a little bit of code I formerly used quite frequently to let me dynamically add data on which keywords were converting to sale when using a single landing page for a broad keyword set.

Php Echos in a Nutshell…

Are an incredibly easy and quick to use way to pass a variable (such as a search term) into any part of a webpage you desire.  You can use it to pass data from your url directly into your affiliate link or to make your landing page look instantly relevant to the keyword your visitor searched on.

Clear As Mud?  Don’t Worry, Here’s a Quick Guide!

1. Getting Your Landing Page Ready

It’s very simple to get your landing page ready to work alongside the php code.  Just develop your page as normal and when you’re finished save it with a .php file extension.

2. Inserting Your Code

This is a straightforward cut and paste job.  Our small but perfectly formed insertion is the piece of code below:-

<?php echo $_GET['ref'];?>

All you have to do is paste that wherever you want to be able to dynamically change your page content.  For example, in an affiliate url thusly: -

http://clkuk.tradedoubler.com/click?p=0000&a=000000&g=000000&epi=<?php echo $_GET['ref'];?>

You can also put it in something like a page header element, or in anchor text.

3. Passing The Variable To Your Page

Sounds like the hard bit, but really it isn’t!  All you have to do is add a little bit onto your landing page URL and then stick in whatever data you want to be placed on the page.  Essentially, it enables you to create a unique URL for as many variables as you like whilst only using a single landing page.

Just add the code below to the end of your url:-

?&ref=

This creates a URL that looks something like this: -

http://www.yourlandingpage.com/index.php?&ref=Whatever The Hell You Want

You can see this in action at an old landing page of mine which still miraculously generates the odd commission for me, despite having been abandoned for 2 years: -

http://www.cheapdvdrentals.co.uk/index.php?&ref=HELLO AFFILIATE STUFF FANS

If you hover over any of the “Visit Site” links, you’ll see my affiliate links have whatever is added to the URL after “&ref=”

Use this in combination with my recent thoughts on concatenation, and you’ll be able to create a fully tracked PPC campaign in no time!

NB - There is a way to pass this variable through “cloaked” affiliate links, I found the code on my hard drive earler… it’s just something I never ended up using as I changed the way my business operated.  If anyone wants to add this to the post, please do leave a comment.

Got A Handy Tip You Want To Share?

If you have a time saving tip of any sort related to the wonderful world of computers which you’d like to share, please contact me.  I’ll gladly give anyone who sends something useful in a lovely backlink from the blog to say thanks!

Awww… love is in the air!  Thanks very much to Jim from Gone Digging, a brand new personalised gifts site, for sending Duncan and I a beautiful romantic personalised calendar.

We particularly liked the month of March, as it bore a very striking similarity to the bed decorations we had in one of the honeymoon hotels we stayed in.

We thought the calendar was really great quality and it’ll be gracing the kitchen wall for the whole of 2009 and reminding us to think romantic thoughts about each other (don’t want the post-wedding rot setting in, hey?).

You can check out the “Love and Romance” calendars on the Gone Digging site.

Gone Digging launched quite recently and is to be found on the Webgains network.  More info on their affiliate programme here.

All Duncan and I need now is a few more merchants to send us some romantic gifts, and we’ll be set for the rest of next year.  Course, who knows what’ll happen after that… we might actually have to make the effort on our own or something.  *gasp*

Greetings “Ask Kirsty” fans!  The following is a question I got about a month ago from Chuck.  I thought it was a good  ‘un so I made a mental note to reply when I got back home and got me feet clear.  Here’s what’s getting under his affiliate skin: -

Hi Kirsty,

I have an excruciating headache. Have been reading everything I can find about Google SEO, rankings, indexing, penalties, etc, etc.

My problem is that my main keyword results from Google appear on page 12. Yahoo returns page one results for the same keyphrase. My domain name is my main keyphrase. “VW TDI For Sale” www.vw-tdi-for-sale.com My goal is to rank number one on Google for the key phrase “vw tdi for sale” and of course rank high for as many associated keywords and phrases as possible.

I may have a problem in the way I set up my site. I created categories to get the Revolution Magazine main page to look the way I wanted. The categories are used only for that main page. The site is an ebay site based on the PHPBay plugin.  I used posts for everything. Maybe should have used pages instead of posts. Is it better to use pages rather than posts? I have about 50 keywords so far. Each keyword is presented as a separate post consisting of a .jpg image and a couple sentences describing the keyword. Then each post has a link button to the appropriate ebay sales page. So each keyword is like a very simple landing page with a pushbutton that links to the ebay sales listing appropriate to that keyword phrase.

Google doesn’t like my website. What is very irritating is that a website called http://www.mauigreenenergy.org/dieselsforsale.htm
ranks in the number 1 spot on Google for my keyphrase. That website is about renewable energy. Has nothing to do with selling Volkswagen TDIs except that they have a link to a car dealership. This site has my ranking spot for my main keyword phrase and I want that spot.

As far as I can determine, Google has indexed 3 of my pages and none of them are my keyword posts. I believe my site is invisible to Google. Suggestions appreciated. I am to the point that I’m ready and willing to pay to get this sorted out.

Hey Chuck,

Well, I should start off with some praise of what you have done so far.  Well done on effectively identifying a niche that you can work in and creating a decent looking site to host it.  I know you’re feeling like there’s a bit of a dead end for you, but really you’ve done a lot of the work already.  Things just need a little bit of fine tuning.

So Sit Back, Relax, And Enjoy Kirsty’s Guide To Gettin’ Y’all Some Google Love!!

• Your Posts - You’ve done the right thing creating pages around search terms.  However, you’ve probably done a few too many of them.  For example, Your Diesel TDI and VW Diesel TDI pages could actually form a single post.  The terms are similar enough that one page will cover both.  I suggest you go through and see which of your pages you can “aggregate”.
• Your Internal Link Structure - is quite weak.  I assume the intention is that the posts mentioned above are where you intend the real revenue generation to be at.  You need to make your posts appear pivotal to the site content so that Google knows they are relevant.  I suggest you make sure these posts are linked to from every page.
• Cross Linkage Generally - is weak over the whole site.  You might want to consider using a plugin that will stop your pages being buried a few levels deep because of Wordpress’ weak cross linkage between posts.
• You Need Way More Content - as you already know your pages built around those search terms are very weak.  You need to write more useful content about the car models.  I wrote a general article about coming up with content ideas a while back, perhaps reading it will help give you some ideas. More specifically in your case, look at writing 300 words on each of your post pages.  Talk about specifications, fuel consumption, colours available, interiors, anything you think someone looking to buy one of these cars might possibly want to know.
• Optimise Your Selling Pages Around Buying Terms - Well jeez, that’s an obvious one Kirsts!  But to really monetise your site you’re gonna want to be attracting the type of traffic that might just be in danger of registering on e-bay with a view to putting in a bit of a bid!  With that in mind, i’d put my efforts into “Buying search terms” “buy volkswagen”  “tdi for sale” etc.
• Be Careful Not To Over Optimise - Looking at your home page, I’d say you’ve gone way overboard with mentions of VW search terms. The popular searches list down the side does verge towards keyword stuffing.  Adopt a natural writing style, and don’t labour to get mentions of search terms in there.  Just let them happen naturally. If in any doubt, read your copy aloud to yourself.  If it sounds repetitive you probably need to pare back a little on the search term count!!
• Get Yourself a Little Link Love - Although I can see your indexing has improved since your original question, your rankings will improve if you can get some relevant sites to link to you.  If you provide some decent, useful content this shouldn’t be an impossible task.
• Keep On Churning Out The Content - I can see you’ve already written a few articles of Vee Dub interest.  Keep at it.  The more ways you find to talk about your subject, the more chances there are to rank for some niche terms and get some traffic in.  Why not consider expanding and covering VW TDI Spares or maintenance tips?  There’s bound to be bags of potential content there!

I think I’ve covered some good basics there… I could say more, but I’ve just given you one hell of a “to do” list.  The main thing about creating any site is that there are no shortcuts.  If you work to make a site useful and relevant and have a reasonably SEO friendly structure… you should get that traffic.

Good luck Chuck!!