I promised I would keep a bit of a log on this blog about the process I’m going through to try and sort out some Google filter issues my lingerie website has been suffering from. I’ve now spent almost a week working my way though the site and have altered about two thirds of the content. As I’ve gone along I’ve made loads of test searches which helped focus on the issues that were present.
Some interesting developments have happened in the last few days. I’ve got screenshots of this, so I thought it was time for another post!
My (Slightly Revised) Theories on The Causes
As I worked my way through the site I discovered a distinct pattern to those pages that were still ranking – they had 100% unique content on them. These would have been the pages that immediately bounced back into the index after my initial problems. I found that loads of the pages filtered out had inadvertently used the same or very similar content via a combination of the blurb I place on each page and similar post excerpts that were also on many other pages.
However, I am now sure there was a second filter being applied… perhaps one for keyword stuffing / over optimisation. If it had been entirely dupe content, I think I’d have seen a more even spread of Google “picking” inappropriate pages to rank. However, a number of pages were also behaving in a different way and were either not in sight in the index or were ranking Waaaaaaaaayyyyyyy back.
There’s also the small matter not mentioned previously – I have a second site affected which has no duplicate content. It’s just been shoved right back in the results as per some of the lingerie pages, and shares the same site structure. This is what convinced me two things were happening on my lingerie site.
So Here’s What I Did
I am visiting each and every page on my site and: -
- Removing the similar output from the top of every page and replacing it with a paragraph of unique text which then links to the brand description further down the page via a named anchor (not an optimised one I might add!).
- Making sure that each and every brand description is completely unique.
- Removing any pages that don’t need to be there. i.e. if one page can cover the swimwear and lingerie lines for a specific brand, I’m consolidating my content.
- Manually altering each and every similar post output so that each post excerpt is only ever featured on one brand page.
- Removing any unnatural looking repetitions of my target keywords in the body text.
- Reducing the amount of header and anchor text that mentions target keywords.
Now For The Interesting Bit. What Effect Has This Had?
Well, it’s still early days as Google’s cache for the pages I’ve altered has still not updated. And yet I’ve started to see something very odd over the last couple of days. Something that MIGHT back up my keyword stuffing / over optimisation theory OR could just be a Google funny that has coincidentally happened this week. I can see other sites showing similar symptoms today including ASOS… so I’m not totally sure this is related to my filter issues.
Some Pages Have Started To Rank Again – But Not All The Time… and Still Not “Properly”
This is really fascinating actually. I first noticed this yesterday and have been grabbing a few screenshots. I know it was not happening prior to my changes as I have analysed each and every Google referral I’ve had for the last two weeks!
OK. Here’s my site ranking for “Manstore Mens Underwear“. This page was not ranking at all a couple of days ago, regardless of which search string used.

As you can see though, Google is not showing the title in bold which I’ve never seen or heard of before (which makes me think it may not be entirely penalty related – but it sure is interesting!) The same page also ranks for “Manstore robot strip string” and “Manstore Underwear”
*update- I am now seeing this “title not in bold” issue manifesting itself all over the place – so its clearly Google fiddling around generally that is causing this rather than any kind of penalty.
For the search term “Manstore Boxers” which you could logically assume I should be ranking for, this is the page Google has chosen to place at result 50: -

*update – this has changed over the weekend. I’m now ranking number one for the term “Manstore Boxers”
I’m seeing this time and time again over many pages. Some suffer from the “Non Bold” issue I’ve described above, others are fine. Here’s another interesting example that made me think a keyword specific penalty has been in place on the following page alongside a dupe content penalty (which again had previously been knocked out of the rankings altogether).
Here’s the page being ranked for “DKNY Nightwear” at result 10 (hurahh!)

But here is the search result for “DKNY Sleepwear” waaayyy back at result 82

I’m seeing the same on a Calvin Klein page I altered a few days ago. I’m ranking 15 for “Calvin Klein Nightwear” and again a “wrong page” is popping up for “CK Sleepwear”
*edit - I’m now seeing the right page ranking for CK Sleepwear, around result 35. Progress!
I’m seeing similar on other pages, but at the moment it is in a constant state of flux. Some that I checked right before writing this article had changed by the time I got to the end here, with the “right page” popping back up. So that makes me think: -
- Some of my pages are being slowly forgiven.
- Some of the pages are exhibiting a penalty for particular search phrases i.e. those containing “Sleepwear” because the page content was too tightly aligned with them.
- I’m going totally and utterly mad and its time to move into the “Sunnyvale Home for Knackered Old Affiliates”.
Finally….
Well, that wraps up my thoughts for now. I hope it is helpful to anyone who is interested in this kind of stuff. This on its own is great fun actually. However the other site thats just been bumped to the end of the results worries me a fair bit, there’s much less to go on with it. All I’ve learned here will be a good place to start though.
Wish me luck

Stressed? Me? Well, I’ve never been one for melodrama but the Oxford English Dictionary rang up yesterday and asked me to write next years dictionary definition of “anxiety”. Apparently I’m an expert.
I’m going up to Hervey Bay for the weekend to go humpback whale watching. Basically I need to do something that will help me regain a little perspective, and I can’t think of a better way to do it than watching these magnificent creatures migrate.





Man the lifeboats, it’s official – I’ve just looked at a calendar and totally crapped my load! What’s happened? Where has they year gone since 