Fellow Australian affiliate Zane McIntyre has a couple of questions about making sure he’s doing the most he can to maximise his opportunities for exposure and revenue maximisation:-
I have a few things that I wanted to clarify. Generally information where I cannot seem to find a definitive answer on the www and would love to have your thoughts.
Question 1: To Ping or Not to Ping?
I have read alot about WordPress guru’s using a wordpress approved ping list. By default pingomatic is used by wordpress, is this sufficient or should we expand our ping lists to ensure all the blog catalogs and news sites out there are being notified of updates to our sites? I attempt at all times to stay within the realms of legitimacy for my sites and my only concern is if I am pinging a plethora of sites out there will I be classified as ping spamming?
When it comes to promoting your site and increasing your visits there is no golden button that says “Click this to increase your traffic” but I have heard that traffic can be increased by pinging a wider variety of sites.
Below is a list I found and was contemplating using.
Question 2: Sitting back and evaluating the true performance of your site.
Recently I have had a slump in sales to my sites and believe this is only a sign of the times as my hits have not decreased and my content is increasing every day. So I am using this time to sit back and evaluate all of my sites and have them well positioned for when the economy picks up again.
I am evaluating my sites with the use of pretty excel spreadsheets to get a very clear overview of my monthly profits. I start by noting the site, monthly visits, monthly profit and dividing the profit by the visits to get an idea of how much each visitor as an average is spending. This gives me an idea each month to see if I have performed better than the last and use the hits divided by profit to see where I stand. If nothing changes or the profit per visitor is not increasing even though my hits are increasing I know I need to see where my performance is lacking. I do this by checking Google Analytics to see my top 25-50 pages or posts and go through them to see why they may not be converting. With this information I can then edit those pages to have more calls to action or clearly define what I want the visitor to do next.
Am I doing this correctly or do you have any suggestions to how I can better evaluate my sites performance? All of my traffic is purely organic and I do not run any PPC campaigns at this time, this is simply because of the uncertainty of PPC as of late with Google getting sand in their cracks and banning accounts etc so I don’t want PPC to be my be all and end all.
Can’t wait to hear from you.
Good questions Zane, and thanks for the list of pinging services too!
Question 1. I must confess that with my own sites I simply let pingomatic do it’s stuff. I therefore have absolutely no idea how much traffic value one might expect to get from pinging such services. However I have no doubt that there will be absolutely no issue with you using as many of those services as you desire as using them seems to be included in just about every “increasing your blog traffic 101″ type post out there.
Speaking of distributing content, if you are investing a lot in adding lovely unique content to your site don’t forget to set your feed settings to “summary” under your reading settings in the WordPress control panel. This will help prevent nasty old spammy content robbers from purloining your content for evil purposes. Not that Google is usually fooled by this sort of carry on, but its blasted well irritating. I can also heartily recommend using the RSS Footer Plugin which will mean any posts reproduced from your feed will include a link back to your site.
It already sounds like you are doing a pretty good job of analysing your traffic and ensuring that you are keeping an eye firmly on the bottom line. It’s also a good idea to constantly look at your top pages.
I’m not clear from your question how much you are focusing upon which of those top 25 to 50 pages are actually creating your profit? It sounds as if you may just be focusing on the pages generating the most traffic. If your merchant or network doesn’t have a service in place where you can put a unique identifier into your URLs so you can see which links are bringing in the bacon, this may be the only avenue open to you.
However, if you are able to identify which pages are generating lots of conversions this will be incredibly valuable information to pass back into your campaigns. Things are rarely spread evenly over every page on your site. Usually the 80:2o rule or something close to that will be at play. Therefore it’s immensely beneficial to be able to look at those pages and the products on them and have a think about why they are converting. Then you can see if you’re able increase what you are doing by creating more pages for similar products or items with similar selling points.
Another thing I tend to do is make sure I’m aware of how different blocks of traffic are performing as well as taking a view of site performance as a whole. Often a particular type of traffic may not perform as well with a merchant whilst other traffic is a-ok. It is important for me to be able to switch the traffic elsewhere to see if I can better the EPC and conversion rate. I’ve recently done this for some of my underwear related traffic and increased profits by £300. Pretty good for an hours work updating my link file and a few minutes with a calculator!
I hope this has helped, and if anyone knows more about traffic from pinging services please do post in the comments section – I’d value the additional input!