Last month I finally got around to giving the Easy Content Units system a proper road test on one of my websites and wanted to share the results.
So What is Easy Content Units (or ECU)?
It does exactly what it says on the tin! It makes it easy for you to create and customise attractive content units for your site. You specify size, number of products, and you can apply all sorts of customisations to integrate it beautifully into your site.
Some examples of how ECU can be used: -
And many more!
Kirsty’s ECU Test
What I decided to do was see how much better a page with really basic images, text, and buttons did when I applied an integrated content unit into it. I’ve recently started to find old blog posts on Lingerie Brands have started to rank well for generic search terms they were never designed to target.
The page I chose was one that I had written to promote a tankini sale at Brastop. It looked a lot like this.
For reasons best known to Google the page ranks very well for terms including DD+ swimwear, panache tankinis, and tankinis for big busts. This meant it was one of the most viewed pages on my site with around 1,700 visits per month. To my distress, those 1,700 visits only equated to 7 sales during a 31 day period during April & May this year.
ECU To The Rescue
Since taking a few minutes to apply some content units I’ve seen a healthy increase in sales being generated from that page over the last 31 days. Sales generated have risen from 7 to 23 – an increase of 229%
It’s not making me a fortune considering the traffic volume the page gets, but the general nature of the search terms it ranks for means it’s way more difficult to convert.
How I Implemented My ECU
As you’ll see on the page, I created content units around the 3 general traffic themes that the page was getting to maximise my chances of converting the traffic, and have tried to make the unit look as much as possible like it belongs there.
The only thing I haven’t done (which I was told I should!) is to go through and replaces any “odd” looking ones with bendy images either with images of my own or cropped versions of the merchant images.
Will I Use ECU Again?
Definately. It’s going to be a great tool for my business to help me make the most of old and outdated pages that are generating traffic and no revenue. I loved the fact that you can alter your unit from within the ECU interface, and also that the system will mail me if any of my units happen to have old products on that are no longer in the merchant feeds.
I think in time I’ll be able to improve upon the sales levels as I go through and weed out products from merchants who aren’t converting as well. I’ve also been delighted to discover that a side effect of using ECU has been that I’ve easily been able to test traffic streams with new merchants I’ve not worked with before. So not only have I increased the profitability of my page, I’ve found a new merchant I will work with in the future (and at least one I’ll avoid like the plague!).
The units themselves are mind bendingly customisable and once you get used to the management interface they are incredibly easy to manipulate. You can do pretty much anything you can think of to make the units fit your site and content. Substitute your own images, alter descriptions, fonts, borders, and layouts. Definately powerful!
The Only Con To ECU
Is something that’s completely out of their hands. The quality of merchant feeds. When I was putting together my swimwear units I tried to find products from a merchant I regularly work with as I knew they had a great selection of cup sized swimwear. Alas, try as I might I could not get the appropriate products to come up – even if I searched for them by name!
Come on merchants – is it really that hard to put a little thought into your feeds? Product descriptions even?
I Got Back To John With My Results And Asked For A Comment For My Readers…
“Without a doubt the best performing ECUs are those that are really well integrated into the affiliate’s site as Kirsty has done above. The units are totally customisable, and by taking the time to ensure that font colours and sizes match, using the correct layout for your site and perhaps creating a custom “shop now” button, it is possible to increase performance immensely.
If your ECU looks out of place or stands out (for the wrong reasons), then you’re losing sales. Take 5 minutes to customise it to fit your site, and maybe you could see a 300% increase in sales too! If you would like any help at all customising ECUs (or indeed help with ANY aspect of Easy Content Units), then please give me a shout at firstname.lastname@example.org – That’s what we’re here for!”
Find out more about ECU and sign up for a free or pro account at: -EasyContentUnits.com