Hot off the presses at R.O.EYE towers they’ve scored a massive business partner in the form of the recently launched Ebay partner network – the auction giant’s very own affiliate platform, replacing its relationship with Commission Junction.
R.O.EYE say their “objectives are to further develop the network through servicing the needs of the existing affiliate base, including their effective optimisation and recruiting more publishers. We are also working with eBay to maximise activity from new affiliate business models, which are at the cutting edge of affiliate marketing and are beginning to generate significant volume. “
Grand objectives and corporate chat aside, I have to say that I’m geniunely delighted for the team at R.O.EYE. If you’d asked me yesterday who would be associated with this huge brand name I’d have said “I dunno, some faceless big London agency who don’t actually have a clue about affiliate marketing or how to deal with the affiliate base. No doubt they’ll have fed Ebay a load of branding and corporate nonsense and blinded them with their association with other big names like Sony or Apple.”
How wrong could you be?! I apologise humbly Ebay, for underestimating your good judgement.
I’ve always held the Manchester based team in very high regard. The account managers there have always been very responsive, knowledgeable, and most importantly – gosh darned nice people to deal with. I think the fact a big name like Ebay have chosen a team who actually have decent, in-depth knowledge and good relationships with their affiliates bodes really well for the future of the network in the UK (and says something about the way Ebay want the programme to be run).
It’s a long time since I have done anything with Ebay, but I think having a contactable team in the UK with a proven track record within the UK scene will do wonders in terms of my own inclination to work with them. I’d like to think that this attitude will be fairly representative of a number of my industry colleagues.
Pretty exciting times at R.O.EYE and I’m really looking forward to seeing the direction they take the programme in. In my very humble opinion decisions like these are very positive for our industry and I look forward to seeing the affiliate centred developments to the Ebay network in the coming months and years.
Congrats guys, it’s great to see some fellow Northerners doing well 
Oh, and the shiny new Ebay team are Chris Worthy, Ben Friedman or Pooja Kashyap. Give them a shout if you’d like to find out more about how you can work with them and Ebay. Contact number can be found on the R.O.EYE website.
