Ever wondered just how effective cookieless tracking technology really is? Wonder no longer! I do love a good metric and got a lovely end of month surprise when I logged into my POR account this morning. For the first time ever you can now see just how much of the revenue in your affiliate account would have been lost to deleted cookies if it weren’t for the alternate tracking methods deployed by the network.
I Have To Say I’m Seriously Impressed…
Upon checking out my revenue report I was presented with a very swish pie chart showing me what percentage of my sales was tracked by one of the secondary methods. It looked like this: -
A whopping 23.04% of all the commissions I earned with Paid on Results in March were credited to my account using this technology. I put a reasonable amount traffic through this network and the amount of revenue I would have lost is very significant. Certainly enough to give me a bit of a light headed moment when I saw it in black and white!
My New Best Mates…
For me this metric being made visible really reinforces my trust in the Paid on Results network. I’ve now been shown the cold hard facts of how they help me to make bigger profits, and I’m REALLY liking what I see. I was already a big fan of the more personal service I enjoy with them. As a case in point they told me to look out for a new feature coming in a few hours whilst answering a support ticket at some ungodly hour of the night, and asked for feedback on their new affiliate interface generally.
Not every affiliate network has implemented cookieless tracking just yet. If you’ve ever thought to yourself “gosh, it’s funny that my traffic with Network X does much better than what I send to Network Y”, maybe it’s time to consider it might be more than just a coincidence. This new report has reinforced to me the importance of weighing up more than just the merchants I want to promote – it’s clearly important to also look at how robust the tracking platform appears to be.
A+ to Paid on Results for transparency. Anyone else going to step up to the plate?
April 1st, 2010 at 2:48 pm
Wow, just read this post, then logged in to POR and saw that over 70% of last months commission was tracked by the flash method. The other networks now need to take PORs lead and implement this ASAP.
April 2nd, 2010 at 5:11 am
Wow, that is an impressive number Tony. Its certainly been very revealing being able to see this new stat!
April 7th, 2010 at 9:35 am
I’ll see if we can get some details on how much of our sales are coming via the Flash Cookies at AF and let you know Kirsty – I know since we launched them years ago it’s a pretty big amount, they are also a nightmare to get rid of (you have to go to Macromedia site, etc).
April 21st, 2010 at 6:54 pm
Interesting. In contrast to Kirstie and Tony, I am seeing over 93% of my clicks tracked by cookies so < 7% of my clicks are coming in via cookieless tracking. There must be some differences according to market etc. Perhaps with a little digging there is some evidence in here of the impact of cookies being overwritten by voucher code sites as the merchants I am with via PoR do not generally run voucher type offers.
May 17th, 2010 at 3:13 pm
Does anyone know the AF take on the above post?