Well, time for me to go back to work guys. If anyone out there is awaiting a response to an “Ask Kirsty”, I have saved all the mails and am working through them… don’t worry I still appreciate y’all!
I’d a really pertinent question from Dan a few days ago. I’ve answered it in various different posts, but I really thought it was worth publishing it all as one question to give a really coherent, cohesive guide.
Here is Dan’s question!
Hey Hey, Love your site. Lots of good information all over. I have a few questions for your “Ask Kirsty” series.
When you do “shopping” sites, like lingeriebrands.co.uk and you send ppc traffic to it, do you send it to your main page, product page, category page, etc?
While I am not looking for your keywords, can you go into some details about how you choose your keywords? Long tail for cheaper prices? Short tail for more traffic?
I know some programs have 30 day cookies, some have 90 day cookies. How do you monitor someone who came through your ad on one day, but didn’t purchase anything until 5 weeks later? Is it a mere subid tracking the keyword?
Thanks again for your time. I find that it is REALLY helping me out with my websites.
Cheers!
Dan
Hi Dan,
OK, here we go…. when you send PPC traffic to your site it is very important to send them to the page that is most relevant to what they are searching for. For example, if you are buying the keyword “frilly thongs” that had better be the first thing the user sees when they hit your landing page, because if they don’t… they will leave immediately! So on the Lingerie Brands site, i have set up a page for each brand and direct traffic related to those brands there.
As the site develops I will create sections related to different categories of lingerie products to direct more generic lingerie traffic
to. So there will be a “frilly thongs” section etc (well, probably not but it’s a decent example).
As for how to work out those keywords… I tend to employ a slow build technique with a new campaign. First I concentrate on the cheap longtails, and as I get a feel for how profitable my earnings per click are I gradually expand the scope of my keyword to include more general “short tail” terms. That way, I can get a feel for how different sets of keywords are performing and I know what direction I should be developing my activity in. Here are another couple of Ask Kirsty’s related to this topic: -
This one is about how many keywords you should put in your first PPC campaign
http://www.affiliatestuff.co.uk/getting-started-as-an-affiliate/ask-kirsty-how-many-keywords-for-my-first-campaign/
And this details how I go about actually researching my keywords… sort of!
As for your question regarding cookies, I’m not sure what you are asking there. Cookie tracking is looked after by the network. I think over a third of my sales take place out of session. You can see what keyword was used by using any network’s in-house keyword tracking system. These work by allowing you to pass a unique variable through your link which will help you identify where your sale originated.
I hope all this helps!
