Comments on: Ask Kirsty – How To Identify Keywords & Where To Send PPC Traffic?

By: Kirsty

Kirsty — Wed, 02 Sep 2009 19:44:08 +0000

Hey Svox, I’m only running one campaign here in Australia. I think the main difference is the lack of competition, it’s much easier to get your campaigns working really high. Also if you can get Aussies to a decent ecommerce site it’ll convert like a mad thing. I’m not entirely sure that all the traffic you get in Australia using the broad match is just as targeted as usual, but it all seems to convert A-OK for me.

By: svox

svox — Wed, 02 Sep 2009 10:50:59 +0000

Thanks Kirsty! That makes me reconsider broadies as I’ve been using phrase matches mostly. BTW would be interesting to hear how you feel difference promoting in AU zone from UK if you are doing so.

By: Kirsty

Kirsty — Wed, 02 Sep 2009 06:14:53 +0000

Hello Svox, I usually broad match the lot of them. I’ve never had any issues doing this.

By: svox

svox — Wed, 02 Sep 2009 03:57:31 +0000

Hi Kirsy,
Nice inside, really helpfull.
Targeting longtails do you make that as a phrase match and exact match or keeping some broads as well?
Cheers, svox