Comments on: Ask Kirsty – What Comes First PPC or SEO?

By: PAYG broadband

PAYG broadband — Mon, 05 Oct 2009 20:14:37 +0000

PPC and SEO should work together. Whether you are optimising a web-page for Google quality score or for a Google SEO-bot, you should be pushing for the same goal and using the same optimisation-type rationale.

By: Kirsty

Kirsty — Tue, 22 Sep 2009 00:29:11 +0000

Thanks for all the additional comments and help guys!

By: Gary Mchale

Gary Mchale — Sat, 19 Sep 2009 16:21:51 +0000

This depends on the product your offering and the commission you recieve.
PPC is the way to go if you can cover the cost with your affiliate income.
SEO is much better, it’s free and although it takes a little longer to recieve hits and commissions your website should build a good reputation.

By: Kim W

Kim W — Sat, 19 Sep 2009 03:03:30 +0000

If you are an online retailer – use SEO to make sure you rank well for generic terms that define your market – this helps you get traffic from people early in the sales funnel (those researching, but not yet ready to buy), then use specific, long tail keywords that matches the products you sell to get them when they are ready to buy

By: Rob

Rob — Fri, 18 Sep 2009 10:10:19 +0000

I found that when I started a bit of PPC it made me more effective at SEO – because I was better at targetting converting phrases with my SEO efforts whereas before I was more focused on any traffic through the SEO.