I had a great Ask Kirsty from Sam a couple of weeks back. He’s spent a whole load of time, created a really rather nice site with heaps of unique content and a nice clean look. The problem? No real sales and a dribble of traffic! Where’s he gone wrong then?
Hi Kirsty,
At 26 years old, I’ve been working in a company for nearly 4 years, and despite getting paid a good salary, and having plenty of office banter to get me through the day, I’m not really content.
My latest site: www.LawnmowerReview.co.uk took me a good few weeks of part-time work, and has shown little signs of success. It averages about 50 visits per day, from organic Google traffic. Last month it made about £45 profit, from Adsense and affiliate commission.
Nothing to write home about, I know it’s a classic, and you no doubt get asked this question many times per week, but could you share some of your experience with me, and have any immediate suggestions on how to improve traffic to my site? are there any obvious things I am doing wrong?
I think I need to create more backlinks as a priority, could you advise me on the best way to do this?
Another problem I seem to have – is that only about 50% of my site is indexed in Google, when I type ‘site:www.lawnmowerreview.co.uk’ into the Google search field. It’s been there for a couple of months now, not sure why it’s not indexed yet.
Thanks for your time, Kirsty.
Hi Sam,
I have to say your site is a rather impressive effort with all that content and the comparison tables. I think it can do much better though, so here are some basic pointers: -
Your Indexing Issues
I’m not sure how many pages your site has. I’m seeing 113 at the moment, and I can also see you have a good sitemap linked to from every page of the site.
I think that leaves us with a couple of options as to the cause.
1 ) lack of incoming links. If you can get some decent incoming links not just to your home page, but also to your internal content pages and even your individual mower pages it will help Google to “find” your site from many different directions.
2) Site cross linkage. Google makes determinations of which pages are most relevant within a site in much the same way as it does via a search engine. If a page is linked to from many different places it must be key to the site content. If its not, then the big G-meister just can’t be assed and may not index your page!
Make Sure As Many Pages As Possible Link To Each Other…
To improve the cross linkage between all your pages, you could implement “previous” and “next” links between all the individual lawnmower pages. If you do this, make the lawnmower name the anchor text as Google will also use internal anchor text to determine what a page is actually about. i.e. if you use the anchor text “qualcast lawnmower” Google will know that’s what the page its pointing to is about and make it more likely to rank in the SERPS for that term. Simple, eh?
Your other option might be to alter your menu structure slightly so that every page has a full list of all menu items listed in the code, but use a drop down functionality so that users only see the sub menus they are interested in.
Alternatively, use both!
Improving Traffic To Your Site: Well, I must be starting to sound like a broken record to some people… the key to more traffic is generally more content targeting more search terms (and incoming links, but I’m getting to that!!).
Content, Content, Content..
If I were you I would look at your keywords at the product level. How are people searching for the lawnmower models? How could you build some additional, useful content around those search terms?
Page Titles
I also notice that your page titles are not as optimized as they could be. I would alter these and make them a wee bit stronger. i.e. here is one of your model pages: -
http://www.lawnmowerreview.co.uk/Qualcast/PowerTrak3400.html?pth=2
Currently the page title for this is “Qualcast Power-Trak 3400”
I would make it: -
“Buy Qualcast Power-Trak 3400 Lawnmower : Qualcast Lawnmower Reviews : Power Trak 3400”
That’s probably a wee bit too long for a really effective page title length, but you get the idea of how you should repeat things and include other terms around it to make as many search term combinations as you are able to in a relatively small area.
Make Better Use Of Your Traffic
You’ve not asked about this directly, but I think you should improve on page calls to action. Make the images into clickable links going through to your main merchant (the one with the cheapest price). People tend to browse pages on Auto Pilot and will often get frustrated if they don’t see links where they expect them. I would also make all the elements in your price comparison tables clickable for the same reason.
Finally, make a big text link at the bottom of your review saying something like: -
Check Out The Best Price On a Power Trak 3400>>
Possibly re-include your review table at the bottom to make your navigation out to your merchant accessible to those who scroll to the bottom of your page. Don’t miss a single sales opportunity!!
Get That Link Love Sorted…
Finally, the thorny issue of incoming links. I did a whole Ask Kirsty on this a while back, so I think I will simply round off by referring you to that!! There were some good suggestions from others in the comments of this post too, so don’t forget to read them.
How To Build Effective Links
Good luck, and let us all know how you get on. I reckon if you can put together a site like that, you’re pretty close to getting things right