God Bless You Google – It’s Never Dull!
Ahhh… it’s always the same isn’t it? You decide to take a well earned affiliate holiday and Google turns around and changes all the rules on you!
The introduction of Google Instant Search this week has created widespread anxiety all over the internet. So is it the end of SEO as some have claimed? Frank Paul certainly doesn’t think so.
Of course the new structure of the Google SERPS will definitely mean we’ll see some changes. So far my own stats and traffic levels are pretty much unchanged but as always my attitude is that if I do take a hit I’ll not only find a way to fix it, but also to exploit it. I stand by my earlier comments about affiliates and adversity.
Paul Wright has made some interesting points about the impact of this on affiliate marketing with regards to brand bidding and the possible impact of the consolidation of search phrases away from those longtail searches that are so valuable to all us affiliates. On the other hand, Gregory Lyons thinks that the longtail will see an increase in volume over the longer term.
So to sum up, it’s uncertain business as usual in affiliate land. I’d rather look for opportunities in all of this than threats, I just hope my current “sabbatical” will still allow me to see them in a timely manner.
Speaking of which…
My Week Off The Web
I’ve not had a lot of time for blogging this week with the arrival of our guests, but I thought you guys might like a teeny glimpse of what’s been keeping us apart 😉