* it’s full of boobies and up knicker shots – I think it’s a lads site (Zoo) not a girlie celebrity gossip site. It’s important to decide.

* most affiliate sites I know are based around a product area or lifestyle vertical with clear product association – ‘what can I promote?’ is a non-question for them

* that means a visitor is already 1/2 way to a purchase when they arrive, they’ve expressed an interest just be being there

* this is not so for befuddle. Maybe the fact Ray has to ask the question suggests this is not a good site for affiliating

* so monetize it as you can on CPM, pump out the content and the page impressions – (then sell it to one of the tabloids or lads mags, who can monetize it)

* there’s a vid here http://www.techcrunch.com/2008/08/18/engrishfunny-is-newest-site-in-lolcats-empire/ of the guy who runs the lolcat sites (I can has cheezeburger) – his model is basically Ray’s too (ignore that he published kittens and Ray publishes boobies)

* Ray if high impressions is your target (hence ad inventory), ditch Highslide and show each large photo under a new url

… and start over with something new …

With that in mind, i’ve probably focused on the type of site I’d want it to be. It did cross my mind after I read your comment and noted how alienated your good lady was with the content, that if it was my site I’d probably re-align the content to make it more “mainstream”. As someone has commented on Ray’s blog I’d also be a bit scared about all those pics other people took!

Perhaps you could monetise the site from a “Zoo” and “Nuts” type perspective but it’d be all blokey gadgets and football shirts, cars and other man things (boring!!).

Jude, LOL. I just look at the pictures myself

I confess I do spend a little too much time looking for competitions at Men’s Health- but I do read the articles too!

Maybe you’re right and it is for the “celeb goss” crowd, but my first thought was it would appeal more to “zoo” and “nuts” type readers rather than “cosmo” or “heat”.

Deciding the target audience for the content would make a massive difference on how to monetise things imo.

Anyway I’m off to calm Mary Whitehouse, I mean Jude, down now – get her to climb off her soapbox! ;o)

Jude – Well, its plain to see that this site isn’t going to be for everyone. Your reaction to the content demonstrates a fair number of women would be incredibly pissed off!

I have to say I wasn’t even remotely offended by the content. I didn’t even consider it might be thought of as anything other than a giggle till your comment, which perhaps says more about me than anything else

Perhaps another angle to go for would be to go for a Paparazzi Tool Kit including
*paparazzi cameras can cost up to £6k.
*knee pads for “up skirt shots” (which by the way, are frowned up by some agencies, but hey, what the hell!)

or online voyeurs kits including
*tissues
*lube
*eye tests in case he or she fears for their eyesight after all that monkey-spanking

‘cos they sure ain’t going to be doing any other kind of shopping. )

Jude

Jason