So Where Exactly is Affiliate Santa Leaving His Xmas Revenue Presents?
Affiliate Niches, General Add comments
So have you been wondering where all the hot affiliate revenue action is this Christmas? Can’t work out where all them smug people on affiliate forums are getting thousands of sales a day from?
Fear Not There Is Still Time…
If your affiliate Mojo has been eluding you this year, or if you’re casting about for yet more amazing revenue opportunities the Christmas Affiliate Sleigh is still very much delivering the goodies to hard working affiliates all over the world.
For reasons I’m unclear about (I’m not a retail analyist, just a humble affiliate doing my best.) Mondays are always very strong during the Christmas season. In the states last Monday retail analysts reported a 15% jump in online retail spending. This made it the 2nd biggest online spending day ever behind the $881 million spent on December 10, 2007. With another big shopping spree being forecast for Monday 8th December as shoppers go online to seek out Christmas discounts offered to keep the spending momentum going… you have the entire weekend to get ready for the onslaught.
There are also another 2 glorious Mondays before those last order dates kick in before the big man in the red suit arrives, and several hundred knackered affiliates finally get some sleep.
Arrgghhhh!!!!!! But What Should I Promote?
Well, actually lots of retailers give you whopping great clues about the things that people are seeking out online this year.
Stateside, PriceGrabber.com published its top ten most searched for products on “Black Friday”: -
1. Nintendo Wii Console
2. Ugg Australia ‘Classic Short’ Boot
3. Sony BDP-S350 1080p Blu-Ray Disc Player
4. Samsung LN52A650 52″ LCD TV
5. Nintendo Wii Fit
6. Panasonic TH-42PX80U 42″ Plasma TV
7. Sennheiser HD 555 Headphones
8. Canon EOS Rebel XSi Black SLR Digital Camera Kit
9. Acer Aspire One AOA110-1295 Notebook
10. Canon PowerShot A590 IS Black Digital Camera
In the UK, Hitwise published data at the start of November highlighting which gadgets were going to be hot this year based on share of UK searches sending traffic to their Hot Consumer Electronics Custom category and Deloitte have a very informative Christmas retail survey (Page 17 tells you what people want in their stockings this festive season).
The Best Resource I’ve Found Was…
Good old Amazon.co.uk! I only just realised recently that they collate the data on people’s wish lists and make it available in an attempt to assist with people’s online Christmas shopping efforts.
This handy dandy little tool told me that…
People are really, really digging Dawn French’s Autobiography “Dear Fatty”. It’s the second most wished for book behind JK Rowling’s Tales of the Beedle and The Bard. Next up is Barak Obama’s tome, which should net him a nice little nestegg to set him up post-presidency.
Hot in Toys This Season is…
The silverlit PicooZ Helicopter!
Bop it Extreme 2
and the Radica 20Q Version 2
Even More Interestingly…
Lots of people are already getting organised and thinking about keeping their computer secure for the whole of next year. Norton Antivirus is the 3rd most wished for software item on their hotlist.
So what are you waiting for affiliates? Get those revenues maximised and start planning next years mini sites and niche offerings.
Top Of My Christmas Wishlist?
Don’t laugh… but I recently watched it on a flight between Singapore and Brisbane and couldn’t get any sleep afterwards because I got all over-excited. It was all I could do not to stand on my seat singing and clapping. Of course, I do have a little bit of a thing for ABBA…
Have outfit will travel. Who’s having an Abba themed Chrimbo night. Anyone? Please? Hello?!
Ho ho ho!! Merry Christmas!!
December 5th, 2008 at 12:35 pm
Lovin’ the boots Kirsty.
I was just looking the Amazon most wished for list for electronics and photo – and also the bestsellers. Fortunately they seem pretty well matched up – so it looks like most people are getting what they want this year! Hurrah – cos I’m included in that most wished for list!
No Abba themed party for us – shame though cos I love them. But I can’t see my husband as Benny or Bjorn! You could watch Mamma Mia before dinner and Muriels Wedding afterwards!
December 5th, 2008 at 12:46 pm
Why thanks Karen… those boots were made for walkin’!
Oooohh… Muriel’s wedding, that’d be good. I could wear my abba outfit for the first movie and my wedding dress for the second (though I’d have to take it off again about 30 seconds later in the Queensland climate!!)
December 5th, 2008 at 3:15 pm
Great post Kirsty!
Still trying to get my head around this… how would you go about promoting, for example, the Dawn French book? Would you find a merchant that allows direct to merchant PPC, or create a landing page and put some merchant links on it (and drive traffic organically or through PPC?), or just incorporate the item in a blog?
This is why I’m getting so confused as there’s so many ways to acheive the same thing
Rich.
December 6th, 2008 at 8:56 am
Hi Rich, well you could basically take any of those routes. Personally I’d dabble in some PPC for an instant hit but that’s not for the uninitiated! If you had a blog that might rank for a niche term that could work well.