Here’s the first of the questions I got in from blog readers about those burning issues newbies need to get to grips with!

“Hey Kirsty, thank you for taking the time to answer my question.

Great down- to-earth blog!”

Some affiliates do create one ad per key term using the Google Adword editor. However, you don’t necessarily have to do this when you are first starting out. It would be perfectly acceptable for you to create an adgroup bringing together similar keywords / product areas that would be covered by your ad text. This is the strategy I tend to follow.

Also, you could use dynamic keyword insertion to make sure that the ad title was always reflective of your target search term. If you haven’t heard of this handy dandy Adwords tool, you can basically place a command in your ad which will dynamically place any of the search terms in your adgroup in the title of your advert in response to a search made by a potential customer in Google or one of Google’s search partners.

Clear as mud? Don’t worry. Kirsty shall explain!!

Below is a screen shot of the dynamic keyword syntax in action within a fictitious adgroup yours truly created for illustrative purposes: -

Basically, by inserting the {Keyword:Search Term} operator in place of the title you are asking Adwords to show the search terms listed in your adgroup as the title of your ad. The alternative text will be shown as the ad title in the event of a search term falling outwith Adwords 25 character title limit, so it is important to make it as relevant as possible to maximise click through rates.

For further reading on adwords dynamic keyword insertion see Google’s own guide here.

I hope this helps a little, and good luck with all your new PPC campaigns with swish dynamic titling!