Comments on: My Keyword Research Techniques Are Just A Dream!

By: Ask Kirsty - Is There Still Mileage In Affiliate PPC? » UK Affiliate Marketing Blog - Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK

Tue, 24 Jun 2008 08:02:57 +0000

[...] Best previous posts in the keyword research area were about Keyword Research Techniques and also a bit in a broader post about Where To Send PPC Traffic & Identify [...]

By: Lost? Check Out My Map To The Affiliate Maze! » UK Affiliate Marketing Blog - Kirsty's Affiliate Marketing Guide - Affiliate Stuff UK

Thu, 19 Jun 2008 05:17:41 +0000

[...] Now, some people might be surprised that my next recommended step is finding your keywords as opposed to sorting out a site. But if you feed your keyword data into your site structure plan you will have a much stronger offering for the search engines. So first off, Have A Sit Down And Brainstorm Your Keywords. [...]

By: How Does An Affiliate Think? My Internet Wanderings Exposed!

How Does An Affiliate Think? My Internet Wanderings Exposed! — Tue, 01 Apr 2008 05:25:14 +0000

[...] I’ve been thinking a bit recently about the way that I think about affiliate marketing and how I come up with my ideas. Much like my keyword research techniques, I’ve always had trouble describing exactly what my thought processes are. [...]

By: ofer

ofer — Thu, 06 Dec 2007 06:57:56 +0000

You have described the process in a very original and inspireing way.

By: The World Trip’s Back On! Off Again In February!!

The World Trip’s Back On! Off Again In February!! — Fri, 23 Nov 2007 12:36:02 +0000

[...] Phew, so now you all know why I can’t sleep at night and have weird dreams about how to explain keyword research! [...]

By: Franklin

Franklin — Fri, 23 Nov 2007 12:22:57 +0000

Kirsty: Icy and freezing cold weather? Now what about yummy Haggis?

Right….that ad group transplant technique, I guess that’s what Perry Marshall calls “peel and stick”.

Something that’s been in my mind: in response #8 you said “The better your CTR the more you can reduce your bid without losing position.”
Is your theory based on this (pls correct me if I’m wrong)
We know that ad rank = QS x CPC (Google’s official formula).
Higher CTR means higher QS (says Google), and higher QS means higher ad rank (directly proportional, mathematically), which means that even if we reduce our CPC, we can somehow still maintain a high ad rank, well at least still high enough such that it keeps our ad above our next competitor’s ad?

Your website content/articles: do you ever outsource at all?
What do you keep in mind when writing articles/landing page copies so they don’t get Google slapped? The thing is, recently there’s a program called LPGen => http://www.lpgen.com (NOT aff link) which inserts tons of RSS feed content that’s relevant to each webpage (resulting in high QS), and hides that content so human visitors don’t see them (only the Google bots do). I prefer not to use it out of fear that Google may start banning accounts that use it, and so I’d rather learn how to write high QS articles =). You said that you focus on long tail keywords (makes sense) to get cheap clicks, but as QS/cheap click also depend on the landing page copy, I’d be interested to know about this.

By: Kirsty

Kirsty — Fri, 23 Nov 2007 10:27:13 +0000

No doubt about that. I’ve got the most awful insomnia right now as I’ve so many bloody projects on (the above is a symptom of what’s keeping me awake!)

It’s clear and beautiful here also. I’m driving up to Stirling today to do viewings on two letting properties I have up there… so it looks set to be a nice day for a drive. So long as there’s no bloody fog in Stirling!

By: Jethro

Jethro — Fri, 23 Nov 2007 10:16:34 +0000

Yes, you work too much. Absolutely no doubt. But someone’s gotta pay for the bubbly, dresses and tiaras, eh? Top blog, top tips, top gal

Hope all is well on your side of the country. It’s a clear, sparkling, wintry day here too.

By: Kirsty

Kirsty — Fri, 23 Nov 2007 09:26:58 +0000

lol Franklin, your 60 per adgroup strategy is probaby dead on. Mind you, I’ve plenty that have the 2,000 maximum adgroup limit (but to be honest it’s rare that they all generate traffic). If you keep it highly relevant, and focus on niche words you can get for a good price then you won’t go wrong. Make sure all the keywords are related to each other also, it will help with your adrank.

Weed out any that create a lot of impressions without generating much in the way of clicks. If you must, transplant to another adgroup. I generally move anything that has a ctr below 1%

I’m in Scotland Franklin, no snow… but we sure do know how to put on some icy and freezing cold weather!

By: Franklin

Franklin — Thu, 22 Nov 2007 23:54:22 +0000

Thanks for the superb tips Kirst! As usual….

I agree…asking how many keywords in an ad group is like asking how long is a bit of string (although I read somewhere that the average length of English words is about 8 to 10 characters each, he he). I should’ve asked if you have a sort of a guideline to go for? For me, I personally keep at most 20 (broad match) keywords per ad group. With each keyword also having phrase and exact matches, that totals to about 60 per ad group, but I wonder whether that’s too much or just okay…..

The second last paragraph of your last comment is a gem! Thanks!

Greetings to you from the SNOWYYYY and cold Canada!