I’m sure you’re all very much aware of the Google Panda update that’s caused many a heart attack in affiliate land since it was launched 6 long months ago. My own sad experience has seen me almost completely lose a very large site which was IMHO largely because Google never did work out the difference between my original content and the stuff that had been stolen by oodles of horrid scrapers. I had to remove 1100 pages of a 1300 page site and consign most of it to the internet dustbin. Ouch.
Despite the fact I had other sites with much better EPCs I could have thrown my effort into to replace the income I lost I’ve sweated blood these last few months to go through the painstaking process of rebuilding my site. To date, I’m about 25% of the way there and have a lovely uphill climb over razorblades to look forward to.
However, I decided to persevere with Panda and these are the reasons I think it was the right thing to do: -
1. I Need to Understand Google’s New Way Of Thinking – Yes it’s tempting just to consign an apparently unsavable site to the rubbish bin. But if I don’t take time to understand the fundamentals of what Panda needs to see from me I’m not going to have an affiliate business at all in 2 or 3 years. Working on my hammered site may not be the best short term use of time from a revenue point of view but I’d rather use this experience to improve my business than focus on short term gain.
2. Let Google Get The Better Of Me? Get F**ked! I’d rather stick hot needles under my fingernails than admit to myself that Google took one of my favourite sites. I will fix it, the Panda will not win! Someone mentioned to me the other day that I may or may not have sadistic tendencies when it comes to things like this. If I do, more power to my elbow.
3. It’s Sort Of Fun Whenever things like this happen I always have a renewed appreciation for my SEO roots, I love the problem solving aspect of algo changes. To be fair this has been the toughest one to date because it’s had a huge and admittedly depressing effect on Lingerie Brands in particular, and to a lesser extent two of my other main sites.
4. I Can Use What I Learn on My Other Sites – I had two other sites hit by Panda in the June update. Not badly, but enough to annoy me quite a fair bit. I used what I’d laboriously learned with my other poorly site to immediately make some key changes I thought could help. In the August update I recouped about half of what I’d lost. Cheered me up immensely that did!
5. They Might Not be Bloody Done Yet! Like all Google’s wonderful ideas, they’re working hard to refine it. If I don’t take the time to be up to date with it and they raise the bar again, things could get really gnarly. By working hard to recreate an improved site and passing all I’ve learned into my existing sites I hope to avoid any further traffic upsets. Incidentally, I really hope we’ve seen all the big changes go through that will affect affiliate content sites – I don’t think I can take any more Pandalisation in my fragile pregnant state, LOL. MMMM Morning sickness and Panda – thanks for nothing Google
Well, those are my reasons for Persevering with Panda. I could have made this post why “YOU” should persevere but I know a lot of people have just been totally stumped by this. I guess I’m lucky I found a path forward with my sites.
Good luck to all my Pandalised affiliate pals