So there I was on Sunday morning, dribbling bacon grease all over my keyboard and checking out a few stats as is my usual ritual, when to my joy I discovered 3 of my sites had gotten stonking great traffic increases in the region of 30%.
“Oh Deep Joy!” I thought, “Perhaps something to do with the foreign language Panda Update they’ve rolled out” followed a little while later with “Hmmm… deep concern. Why have I not seen extra traffic through to merchants?”
After also noticing a nasty old drop in user session times, new visitor rates, and pages per visit combined with increased bounce rate I knew something was badly wrong somewhere so got my internet investigationing hat on and did a spot of research.
Introducing The New And Improved Analytics Data Roll Out
It transpired that Google Analytics had made some improvements to the way user sessions are counted.
Of course they had anticipated a slight skewing of data mentioning in their post that, “Overall, this change may slightly increase the number of visits. Based on our research, most users will see less than a 1% change.”
Well, I can only speak for myself but I think they’ve gotten it a teeny tiny bit wrong. You only have to read the comments on their post to see I’m not alone there!
I’m no analytics expert – I confess to being a basic user so if anyone knows of a fix please let me know! Although I *think* the absolute unique visitor data is pretty much correct it’s totally humped my ability to look at things like organic traffic stats and see which terms are doing well or just work out how many “real” organic visits I’m getting from particular sources.
No comment from Google yet, but I sure do hope there’s a workaround or they can fix things up