In yet another “never a dull moment at Google” development, they’ve decided that they will allow advertisers to promote hard alcohol in the US with plans to roll out to other countries in the coming weeks. A few weeks ago they loosened the rules on beer also. Of course, this has absolutely nothing to do with their ad revenues being down during these tough times. Not at all. In fact, when Barry Schwartz of Search Engine Land asked Google what was behind the decision he was told its as a result of “advertiser feedback”.
Well, that’s alright then isn’t it? I’m quite relieved really I was just picturing Larry and Sergy down to their last billion, and the staff canteen at Google HQ running out of Fillet Mingnon. Oh, the humanity!
One Proviso Though…
The new rules don’t allow for the direct promotion of hard alcohol. i.e. “Buy One Get Three Free on Vomitikov Vodka”. Rather the relaxation allows you to highlight features of the alcohol. So therefore you can only use Google ads to promote the “branding of alcohol”.
I Don’t Understand The Reasoning
Perhaps I am foolish and uninformed, but I can’t see the point of the half measure (boom boom). If its the generation of alcoholics that they’re concerned about, alcohol branding will create them just as readily as letting them find a site which will actually sell them a drop of the hard stuff. And why is beer now considered so much less of a damaging substance than spirits? They should visit any UK high street at 3am to see exactly how wholesome beer is!!
Its NOT OK to sell spirits, but It IS OK to sell naughty adult DVDs, access to porongraphic content and all sorts of other exotic goodies.
Which is actually the naughtier of the two? I reckon that’s how you can tell its a company run by loads of men.
“Alcohol? Ooohh, no. We can’t have that. People might get addicted to it.”
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