Comments on: Surviving A Google Slap – An Affiliate’s Guide http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/ Affiliate marketing news & articles for newbies and pros by Kirsty McCubbin Tue, 27 Jul 2010 21:39:41 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kirsty http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-1018 Kirsty Tue, 11 Sep 2007 06:03:53 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-1018 Hey Stephanie. There's no set percentage I keep back. As I said I've a fair amount of spare money floating about so I don't need to be too scientific about things. My advertising costs tend to be about 45% of my turnover. i.e. I spend £45 to make £100. If things were a bit more "month to month" for me I'd be keeping back my 45% plus perhaps another 10 - 15% to cover business growth. Oh, and I put a set amount every month in a savings account to cover my next tax bill. Very important, cos my next bill will be more than my annual salary used to be. That'd be a bitch to pay all at once. owie! Hey Stephanie.

There’s no set percentage I keep back. As I said I’ve a fair amount of spare money floating about so I don’t need to be too scientific about things.

My advertising costs tend to be about 45% of my turnover. i.e. I spend £45 to make £100. If things were a bit more “month to month” for me I’d be keeping back my 45% plus perhaps another 10 – 15% to cover business growth.

Oh, and I put a set amount every month in a savings account to cover my next tax bill. Very important, cos my next bill will be more than my annual salary used to be. That’d be a bitch to pay all at once. owie!

]]> By: Stephane http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-1014 Stephane Mon, 10 Sep 2007 17:36:02 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-1014 Hey Kirsty, About what percentage of your earnings do you keep aside for advertising? I mean, you say you spend about 25% of your income and you've got enough in the bank to live for 2 years but how much do you keep to cover advertising costs? Thanks Stephane Hey Kirsty,

About what percentage of your earnings do you keep aside for advertising? I mean, you say you spend about 25% of your income and you’ve got enough in the bank to live for 2 years but how much do you keep to cover advertising costs?

Thanks
Stephane

]]> By: Aloha From Hawaii!! http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-1001 Aloha From Hawaii!! Sun, 09 Sep 2007 08:20:50 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-1001 [...] the sightseeing we have been doing in Hawaii I’ve barely had time to worry about getting this Google slap sorted out when we get home. It’s hard to think straight when you’re travelling hard, [...] [...] the sightseeing we have been doing in Hawaii I’ve barely had time to worry about getting this Google slap sorted out when we get home. It’s hard to think straight when you’re travelling hard, [...]

]]> By: Kirsty http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-981 Kirsty Thu, 06 Sep 2007 18:26:10 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-981 Thanks Matt. Google communications tend to be bloody awful unless you can get yourself an account manager (which requires a healthy monthly spend). If you don't have that, I'm afraid perseverance is they key! Thanks Matt. Google communications tend to be bloody awful unless you can get yourself an account manager (which requires a healthy monthly spend). If you don’t have that, I’m afraid perseverance is they key!

]]> By: Matt Houldsworth http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-976 Matt Houldsworth Thu, 06 Sep 2007 10:21:24 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-976 Hey, great post, as with everything I think we need to take the positives out of any situation, I was watching the One Show (BBC TV show in the UK) last night, they had a successful business woman (forget her name... sorry!) who made a statement that I think was an insight into why she was successful, which was something along the lines of as one door shuts ten others open. Just on a side, how do you find your communications with Google? I am trying to correspond with them on a different matter to do with Adwords and am constantly frustrated by them simply replying with a copy of their FAQs which don’t answer my question.... ah well keep trying! As others have said, inspirational stuff, thanks! Hey, great post, as with everything I think we need to take the positives out of any situation, I was watching the One Show (BBC TV show in the UK) last night, they had a successful business woman (forget her name… sorry!) who made a statement that I think was an insight into why she was successful, which was something along the lines of as one door shuts ten others open.

Just on a side, how do you find your communications with Google? I am trying to correspond with them on a different matter to do with Adwords and am constantly frustrated by them simply replying with a copy of their FAQs which don’t answer my question…. ah well keep trying!

As others have said, inspirational stuff, thanks!

]]> By: Kirsty http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-974 Kirsty Thu, 06 Sep 2007 08:32:23 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-974 Hadi - Thanks for the kind comments. Yep, just get on out there and do it! Colin - I'm glad I've gotten you all interested again. Making money for other people really frustrated me when I was an SEO! My PPC to SEO split is actually about 95% PPC 5% SEO. After the old Florida update I was completely spun out of the search results. I have developed my methodology, it's now just a question of getting the time to work at SEO again. I think by this time next year I should achieve an 80 / 20 split. I'd be more comfortable with that! I'll see you back in the "Shire" if you are around. It makes me feel like a Hobbit saying that, lol. Hadi – Thanks for the kind comments. Yep, just get on out there and do it!

Colin – I’m glad I’ve gotten you all interested again. Making money for other people really frustrated me when I was an SEO! My PPC to SEO split is actually about 95% PPC 5% SEO. After the old Florida update I was completely spun out of the search results. I have developed my methodology, it’s now just a question of getting the time to work at SEO again. I think by this time next year I should achieve an 80 / 20 split. I’d be more comfortable with that!

I’ll see you back in the “Shire” if you are around. It makes me feel like a Hobbit saying that, lol.

]]> By: Boydie http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-973 Boydie Thu, 06 Sep 2007 08:05:56 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-973 Hi Kirsty, Reading your blog has got me back on the affliate marketer quest for money and an easier life. A few years back I dipped in and out of affiliate marketing making enough for me to spend as long as I wanted in Thailand, a few server crashes later and some unforseen circumstances and I'm back in paid 9 till 5 land making tons of cash vis SEO for well known companies. I was wondering what your PPC to SEO split is, for me I'll probably be 100% SEO for the next year and then maybe add some PPC to the mix. I've gone wordpress and mini network crazy a the moment even creating my own terms like "semantic ring" which I'm sure I'll explain If we ever meet up when your back in the Shire. Hi Kirsty,

Reading your blog has got me back on the affliate marketer quest for money and an easier life.
A few years back I dipped in and out of affiliate marketing making enough for me to spend as long as I wanted in Thailand, a few server crashes later and some unforseen circumstances and I’m back in paid 9 till 5 land making tons of cash vis SEO for well known companies.
I was wondering what your PPC to SEO split is, for me I’ll probably be 100% SEO for the next year and then maybe add some PPC to the mix.
I’ve gone wordpress and mini network crazy a the moment even creating my own terms like “semantic ring” which I’m sure I’ll explain If we ever meet up when your back in the Shire.

]]> By: Hadi K http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/comment-page-1/#comment-964 Hadi K Wed, 05 Sep 2007 14:08:43 +0000 http://www.affiliatestuff.co.uk/google/surviving-a-google-slap-an-affiliates-guide/#comment-964 Nice one Kirsty You're an absolute inspiration. I start on my (hopefully not too long) journey to affiliate success next week and have been researching voraciously online for ages now. There are so many conflicting ideas out there that it's sometimes hard to choose which way to go. The only common theme seems to be "just do it" and tweak from then on. Anyway, thanks for all the advice and have a great time in Vegas. Nice one Kirsty

You’re an absolute inspiration.

I start on my (hopefully not too long) journey to affiliate success next week and have been researching voraciously online for ages now.

There are so many conflicting ideas out there that it’s sometimes hard to choose which way to go.

The only common theme seems to be “just do it” and tweak from then on.

Anyway, thanks for all the advice and have a great time in Vegas.

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