Well then… I arrived back home 2 nights ago and have been in a jetlag induced limbo ever since. I perked up today though and am now furiously working on my Christmas strategy.
Coming home after a long trip (or even a two week holiday) can be a bit of a sharp bump back down to earth. However, as I never get sick of saying - I really do LOVE my job.
So exactly how does one kick start the old motivation after a bit of a break? Well, I made a short post about this before, after a few days off over in Perth, Australia. However, that’s not quite what I am going to be up to this time. The Christmas silly season is looming, and my trip has put me behind the game. Therefore, there has been no easy first day for me. Far too much money to be made for that carry on.
In case it interests anyone, here’s what I’ve gotten done (with some identifying features removed, I don’t want a couple of hundred pals on the same search terms as me) since 5am this morning from the plan I set out for myself last night!
1 ) Order wireless router (gods, I’m having to stay with my Mother for a while and she doesn’t have wireless. We can’t have THAT!).
2 ) Re-Jig & Re-start PPC campaign for a clothing merchant I did well with last Xmas.
3 ) Create 45,000 PPC listings for a gift merchant I did well with Xmas before last. Of course, I haven’t gotten them put up because Adwords editor gave me a stern talking to when I tried to get it to upload my excruciatingly huge file. It said, “Look Kirsty, you might have gotten over the jetlag but it’s my day off. Bugger off.”
4 ) Re-Jig & Re-start PPC campaign for another clothing merchant I did well with last summer and forgot to switch on last Xmas (and this summer). Look, I’m quite forgetful and I was out in the sun a fair bit!
5 ) Check out possibilities for a merchant I get the odd largish commission from which is generated from a long forgotten organic site. Discover they don’t allow direct to merchant PPC for me to perform a wee test on them. Flip the bird at the PC. Get told off by Mother.
6 ) Scold Duncan for ten minutes about some real or imagined crime (look I’ve been up since 5am, I’m in a terrible mood).
7 ) Go back to work after apologising to Duncan.
8 ) E-mail 3 different merchants with promotional questions.
9 ) Create 5,000 search terms for a merchant who has kindly allowed me to resume display URL activity so long as I avoid impacting their in-house effort. I’m thrilled too… it was always a big earner for me before the rules of engagement changed.
9 ) Sit and look expectantly at computer.
10 ) Contemplate navel.
11 ) Realise I’ve just done as much work as I did most weeks when I was travelling.
Phew!! And so you find me on my dear old blog getting my communications with my dear readers up to date. I’m desperate for a cuppa, but I think Duncan is avoiding me for some reason.
Here’s one last picture of where I am now. This is the village where I was born, and right now I can’t think of anyplace better to be!














September 29th, 2007 at 11:28 am
Hi Kirsty,
Would you mind explaining how you go about creating 45000 PPC listings or is this a trade secret???
I presume you are taking info from the merchants product feed?
Thanks
Adrian
September 29th, 2007 at 11:39 am
Ah… it’s all about keyword combinations Adrian. You don’t just create a listing for a single combination of a product related term.. you think about all the variations on the ways people might enter them into search engines when they are trying to find the product you are promoting.
I then create thousands of terms using excels concatenate function, or if its a biggie Duncan will create a mini database in SQL to do it for me.
September 29th, 2007 at 12:04 pm
So when you say 45000 PPC listings do you mean 45000 keywords for a number of ads, or 45000 separate ads for individual products?
Cheers
Adrian
October 1st, 2007 at 3:28 pm
Sorry for a delayed reply Adrian, your comment was sent to my spam bin for some reason! I mean 45,000 keywords for a number of ads (and actually it’s now risen to 90,000!). Phew!
October 5th, 2007 at 8:11 pm
Welcome home K!
Hope all is well!
October 5th, 2007 at 9:10 pm
Hello Alistair!! I am all good, still tired but on holidays in the Scottish Highlands… ha ha!! It’s not quite at an end yet!
October 16th, 2007 at 11:40 pm
Hi Kirsty,
Welcome back to sunny :-s Britain. Good luck with the Xmas push. I’m promising myself to make a big effort this year too. And crossing my fingers that we haven’t both plumped for the same gadget merchant! Fight, fight! How do you get that many words into an Adwords campaign without stroppy messages saying that the account is unmanageable? I barely get into 5 figures before I get told off.
Happy acclimatising.
All the best!
Stuart
October 17th, 2007 at 8:13 am
Hello Stuart, thanks for the welcome home.
I’ll be targeting a good 3 to 4 gadget merchants so there might be a chance of some conflict, lol.
I got Adwords to increase my account limits a while ago. I just e-mailed them and insisted everything in there was as relevant as it was going to get, and that I wanted to delete nothing.
Basically I said “I can’t spend more if you don’t give me more space”. They gave me more space, lol.
Kirsty