Apologies for the longer than usual radio silence by the way. I went on a holiday to celebrate the end of the destruction of my home!
Yep, that’s right… Today was my first proper day back at work after all the general noise and mess of our renovation project. During the 3 months of utter chaos I found it unbelievably difficult to get any actual work done but I was determined to at least do something with the time that I could look at and say “that was really a worthwhile achievement”.
Kicking Office Boredom into Touch…
Back in March I realised that the way I’ve been working just isn’t jiggling my affiliate mojo any more. With that in mind I set about analysing how we use time and what it would cost to significantly reduce the amount of time spent engaged in repetitive tasks that aren’t particularly specialised.
So What’s Been Drinking Up Our Working Hours?
I decided to look at two key things: –
- Writing Content
- Posting Content
Short phrases, but these two things are a huge part of what keeps our business moving and growing. For the last 15 months Duncan and I have done a tremendous amount of this as we’ve shifted the business away from reliance on PPC and put a lot of effort into making the sites we do send PPC traffic to unique and filled with added value for the site user.
It’s Been Great, But Dear God It’s Boring!
We had a sit down and worked out how much time we were spending on average doing this important, but frankly simple, task. You ready?
Time Kirsty Spends Writing & Posting Content: 35 Hours Per Month
Time Duncan Spends Posting Content: 40 Hours Per Month
Total: 75 Hours Per Month
Thats An Awful Lot Of Hours!
Not only is that a mahoosive chunk of time, I realised that it also represented a bottleneck. I’ve been outsourcing some content writing for quite some time now to increase output. However, Duncan had no more time he could devote to posting up said content without going mad with boredom and letting other important tasks slide. In fact, for a long time now he’s struggled to keep up with all his tasks and I’ve started “slacking off” because I was getting fed up.
It Occurred To Me That All of This Was Work That Someone Else Could Do. So…
- I got a friend to write me a WordPress script that will post all our content for us from a CSV spreadsheet.
- I increased my order with my content writer(s) so that output was the same as previously, and then added 20% for good measure. All content is now output into csv format by the writer all ready for posting.
This means that not only have I freed up 75 hours that Duncan and I can do something else with every month, I’ve removed a bottleneck that was stopping us from growing the business more quicky.
How Much Has Freeing 75 Hours Cost Us?
Content: £800 per month
Script: £0 (excellent mates rate eh?!)
This means that to free up no less than 5 days per month each (and bearing in mind we only work an average of 17 days per month) we are paying the roughly £10 an hour to have someone else do tasks we really have grown to hate and therefore have started to do badly. 30% of our workload has now been lifted and at a cost that represents a *lot* less than 30% of our business profits.
Obviously I will have to spend some time every month sorting out who is writing what, but I’m hoping to get that down to about a morning’s work at the start of each month.
I Feel Great!
It’s a great feeling to have finally sorted this out. Words can’t express how good I feel so I shall leave y’all with a picture from my recent wee break that really sums it all up.
Ahhh… that is SO much better 😉
P.S. I’m hoping to now have a little more time to spend on here engaged in writing I really do enjoy 😀