Google Adplanner has been around for a little while now, but I don’t see it widely spoken about in forums as a niche research tool so I thought it was worth flagging here as a Quick Tip.
If you’re researching a new niche this interesting tool can tell you how much traffic a top ranked site is getting as well as key visitor demographics, other sites visited, and keyword data. Definately handy if you are interested in ascertaining just how much traffic volume there might be around your chosen niche area and perhaps also a way to ascertain potential earning power if you use it in combination with network EPC data. Great to have a wee nosey at how your competitors are doing too 
As for how accurate the data is? This blog post by Kevin Hague, who co-owns Petplanet.co.uk and Greenfingers.com gives insight into how he rates it in comparison to the Hitwise data and his thoughts on its accuracy levels (quite good to be succinct!).
Check out the Google Ad Planner here and do post back comments re: what you think of it. Interested to hear other people’s experiences and how the data can be used by affiliates!
March 16th, 2010 at 8:00 pm
I’m really impressed by that Google Ad Planner tool. I just tested it out on two of my sites that receive quite a bit of traffic and the results were pretty accurate. For estimating traffic it’s certainly a lot better than Alexa.
March 16th, 2010 at 8:40 pm
Ah cheers kirsty, never knew this exsisted. I always use different methods and never get the results i want or desire.
Thanks