Wow, where is the year going? Quick update on my progress with my project trying to earn £211 a month just from direct to merchant PPC using only Microsoft Ads, and spending just 1 hour a day on my 4 weekly workdays on it.
Things are building nicely, I’ll cut right to the stats and bring you up to speed on what I did to get them afterwards.
June PPC Performance Graph
Average CPC: 0.15
Profit Down, Traffic Up!
This was expected, in May just about all my profit came from a single flukey sale. Everything that had worked in April was lost to a merchant range switch out. This meant that in June I had to throw 500 more clicks out to merchants to get way less commission than I earned in May. Hence, lower profit.
In June I added 4 new merchants, and removed 4. The 4 that were losing me money account for 239 of my clicks. Two of my new merchants brought in no less than 964 of the 1,504 clicks in June. It’s proving tricky to establish that baseline of consistent performers I need to take things forward, but I’m getting there slowly. I now have two on board that are looking consistent. There’s 1 sort of inconsistent performer, but it’s got an awful lot of volume (comparatively) so I’m slowly reducing my max CPC and hope to hit a point with it where I can still make some profit without the traffic drying up.
I’m going to write a separate post about the basic performance indicators I monitor for each merchant so I can keep an eye on their overall performance in a few minutes a week. I’ll link to it here once it’s done. I think it’s important learning info and it’ll get buried (aka I’ll forget about it!) if I post it here.